Sye Raa theatrical business has already been sold for record price for almost all the areas. Hindi rights also fetched fancy price. Now, digital rights of the film created all time south India record.
The streaming giant Amazon has acquired digital rights of Sye Raa for all the languages for Rs 40 Crores. This is a new record not just for Telugu films, but also for all the languages in South.
Produced by Ram Charan in massive budget, Sye Raa is currently in post production stage. Huge sum is being spent on VFX. The makers will soon begin huge promotional campaign across the nation.